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Personalise Your Haircare Routine
In need of a strand-saving regime? Use our Haircare Advisor and find the perfect formulas to transform your hair type.
Take Our QuizShop All Haircare
How It Works
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STEP 1: Find Your Hair Type
Answer a few simple questions about your strand concerns, and receive personalised product advice and recommendations tailored to your hair type.
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STEP 2: Build Your Routine
Browse product recommendations based on your hair analysis report, and curate the perfect routine by adding the products you wish to purchase to your basket.
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STEP 3: Proceed To Checkout
Once the products have been added to your basket, click 'Checkout' to complete your purchase - and get ready to overhaul your haircare routine!
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FAQs - Most asked questions about our Haircare Advisor

Where Do I Get Started?

The Haircare Advisory Tool can be accessed via the "Take Our Quiz" button located at the top of the page. You can also access the tool on the Beauty page here or via or within the Beauty Navigation.

How Accurate Is Your Haircare Advisor?

The Haircare Advisor is accurate. Using a unique approach, our hair analysis tool combines statistical methods with computer vision algorithms – an advanced technology which can read and interpret digital images, such as a photo of your hair, and make recommendations based on the information. The Haircare Advisory Tool has been backed by science.

Will The Haircare Advisor Save All Of My Recommendations?

The App allows you to favourite your recommended products if you wanted to purchase at a later date. You can access the products added to your favourites by opening up the haircare Advisor.

Do I need to register to use the Haircare Advisor?

You do not need to register or sign in to access the Haircare Advisor. In addition, we will not store your personal details or photo as we do respect your privacy.