Founded in 2008, IT Cosmetics came to light via TV news anchor, Jamie Kern Lima, who was dissatisfied with the existing beauty offerings on the market. Unable to find formulas that solved her concerns – from sparse brows to rosacea-prone skin – Jamie saw a gap in the market for concern-based cosmetics, and took it upon herself to launch her own brand.

IT Cosmetics is a cruelty-free beauty brand that never compromises on quality. Jamie partnered with plastic surgeons and dermatologists to create a range of skincare-infused makeup that would make women with real skin concerns feel confident – and her line of products does just that – from the bestselling Your Skin But Better CC Cream SPF50 to the full-coverage Bye Bye Under Eye Concealer. Discover the range today!