Debenhams | Foundation Advisor

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FOUNDATION | SKINCARE | MAKEUP | HAIRCARE

Your Perfect Match

Looking for a new foundation but not sure where to start? Take our quiz and we'll find the perfect formula & shade to suit your complexion - whether you're oily, dry, or somewhere inbetween. Base, Set, MATCH!

Take Our Quiz Shop All Foundation

How It Works

STEP 1: Ace Your Base

Answer a few simple questions about your foundation wants and needs, and receive personalised product advice and recommendations tailored to you.

STEP 2: Find Your Foundation

Browse foundation recommendations based on your foundation analysis report, and curate the perfect base by adding the foundations you love to your basket.

STEP 3: Proceed To Checkout

Once added to your basket, click 'Checkout' to complete your purchase - and get ready to upgrade your makeup routine!

Matte

Perfect for oily skin types (but suitable for all), mattifying foundations work to create a seamless, shine-free base while minimising the appearance of pores and imperfections.

Buildable

Customise your base and discover buildable foundation, featuring an ultra-light, often sheer formula that can be built up to promote your perfect canvas.

Powder

Love a weightless look with lightweight, buildable coverage? Powder foundation is the one for you, offering quick and easy application for a natural-looking, long-wear finish.

Dewy

Prefer a glowing finish? You need a dewy foundation in your makeup bag! Likely powered by light-reflecting ingredients, you'll achieve next-level luminosity in every application.

Premium Foundation Brands

Estée Lauder

Lancôme

M.A.C Cosmetics

Yves Saint Laurent

Shiseido

FAQs - Most asked questions about our Foundation Advisor

Where Do I Get Started?

The Foundation Advisor can be accessed via the "Take Our Quiz" button located at the top of the page. You can also access the tool on the Beauty page here or via or within the Beauty Navigation.

How Accurate Is Your Foundation Advisor?

The Foundation Advisor is accurate. Using a unique approach, our Foundation analysis tool combines statistical methods with computer vision algorithms – an advanced technology which can read and interpret digital images, such as a photo of your skin, and make recommendations based on the information. The Foundation Advisor has been backed by science.

Will The Foundation Advisor Save All Of My Recommendations?

The App allows you to favourite your recommended products if you wanted to purchase at a later date. You can access the products added to your favourites by opening up the foundation finder tool.

Do I need to register to use the Foundation Advisor?

You do not need to register or sign in to access the Foundation Advisor. In addition, we will not store your personal details or photo as we do respect your privacy.