Debenhams

Introducing Altra: The Perfect Blend of Performance and Style

When it comes to running footwear, Altra is a name that has steadily risen to prominence, known for its innovative approach to design and dedication to both performance and comfort. Whether you're a seasoned marathoner or someone who enjoys a casual run, Altra's shoes offer something uniquely tailored to enhance your experience. Now, for the first time, this on the rise brand is available on Debenhams.com, marking an exciting expansion in accessibility for the UK. favoured by hugely popular running clubs... Made Running in Manchester / Step2 collective in Liverpool.

The Origins of Altra: A Brief History

Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a FootShape toe box that allows the toes to relax and spread out which enhances stability and encourages natural running form. Altra Running shoes have a Zero to Low Drop, ensuring your body stays in a more natural running position. Altra’s purpose is to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram or Strava #altrarunning

What make us unique

With a Roomy Toe Box and Zero to Low Drop, Altra shoes are built to keep you comfortable and keep you running. Altra is here to help you move the way you were designed to.

Footshape Toe Box

All of our shoes are made with room for your toes, so they’re free to move naturally.

• With room for your toes, you get a comfortable running experience.

• Allowing your toes to spread gives you confidence in every strike.

• Why confine your toes?

Low Drop

Our zero to low drop shoes are built to place your foot in a natural position.

• Start with a stable and confident foundation to run on.

• Why run in heels?

Altra: Beyond Running

While Altra's roots are firmly planted in the running community, their shoes have also gained popularity as versatile, stylish options for everyday wear. This blend of function and fashion has not gone unnoticed in the North West of England, where active lifestyles and trendsetting meet seamlessly. Altra shoes are designed with aesthetics in mind, featuring sleek lines and modern colorways that appeal to both athletes and casual wearers. Whether you're heading to a workout, running errands, or meeting friends for coffee, Altra shoes offer the perfect combination of comfort, support, and style.

Altra has made a remarkable impact on the running footwear industry with its commitment to natural movement, comfort, and innovation. Their expansion into the lifestyle market has further solidified their reputation as a brand that understands the needs of modern consumers. Now available on Debenhams.com, Altra is set to inspire a new wave of enthusiasts beyond the North West of England, offering shoes that are not only perfect for running but also on-trend for everyday wear. Embrace the Altra revolution and step into a world where performance meets style effortlessly.